The effect of primary reference groups, tie-strength and self-knowledge on individual: brand attachment

Researcher

Arun Bhattacharyya, Indian Institute of Management Bangalore

Guide(s)

Ramesh Kumar, S

University

Indian Institute of Management Bangalore

Place

Bangalore

Publication Date

3-31-2017

Pagination

222p.

Copyright

Indian Institute of Management Bangalore

Document Type

Dissertation

DAC Chairperson

Ramesh Kumar, S.

DAC Members

Prakhya, Srinivas; Prabhu, Ganesh

Type of Degree

Ph.D.

Recommended Citation

Bhattacharyya, Arun, "The effect of primary reference groups, tie-strength and self-knowledge on individual: brand attachment" (2017). Doctoral Dissertations. 322.
https://research.iimb.ac.in/doc_dissertations/322

Relation

DIS-IIMB-FPM-P17-04