Exploring consumer satisfaction and loyalty

Researcher

Anup Krishnamurthy, Indian Institute of Management Bangalore

Guide(s)

Ramesh Kumar, S

Department

Marketing

Area

Marketing

University

Indian Institute of Management Bangalore

Place

Bangalore

Publication Date

3-31-2016

Year Awarded

March 2016

Year Completed

March 2016

Year Registered

June 2009

Pagination

233p.

Copyright

Indian Institute of Management Bangalore

Document Type

Dissertation

DAC Chairperson

Ramesh Kumar, S.

DAC Members

Prakhya, Srinivas; Kulkarni, Mukta

Type of Degree

Ph.D.

Recommended Citation

Krishnamurthy, Anup, "Exploring consumer satisfaction and loyalty" (2016). Doctoral Dissertations. 310.
https://research.iimb.ac.in/doc_dissertations/310

Relation

DIS-IIMB-FPM-P16-12