Consumer behavior and branding: concepts, cases and readings

Consumer behavior and branding: concepts, cases and readings

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Description

India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings an

Publication Date

27-5-2009

ISBN

8131722368; 978-8131722367

Publisher

Pearson

Keywords

Consumer behaviour, Consumer behavior, Marketing management, Consumer research, Branding

Consumer behavior and branding: concepts, cases and readings

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