Managing Indian brands: marketing concepts and strategies

Authors

S Ramesh Kumar, Indian Institute of Management BangaloreFollow

Files

Copyright Date

April 2001

Publication Date

1-4-2001

Pagination

xiv, 487 pages

ISBN

8125909370; 978-8125909378

Publisher

Vikas Publishing House Pvt. Ltd.

Keywords

Marketing management, Branding, Brand management, Marketing strategies